Where do you start? The following guide is an excerpt from my Marketing Strategy certificate. Start with the positioning statement.
Moderately priced between the high-line hotel properties and the older motel strips, Seven Elms Resort shall fill an affordability niche not presently available in Benzie County.
With this refurbishment and other new amenities, Seven Elms Resort will form the basis of a highly profitable hotel venture. We are seeking funds to develop and expand the business in a phased approach, as highlighted within this document. Hotel target market and positioning strategy, has an extensive business background, including over 14 years of experience developing a variety of businesses.
Blackburn received his B. Desiring to return to his own business, he wishes to establish Seven Elms Resort, Inc. The foundation for the plan is a combination of primary and secondary research, upon which the marketing strategies are built.
Discussions and interviews were held with a variety of individuals involved with other similar businesses to develop the proforma data, review the market potential, and competitive situation. As growth warrants, the acre site would allow for future expansion of the lodging portion of the resort Phase II.
A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend to grow.
Seven Elms Resort, Inc. Methodology for Business Planning Sophisticated business planning helps management answer questions, such as: What will be our record of achievement? How have we fared compared to our competitors? Are we setting realistic and attainable goals and objectives?
Constructive and useful business planning requires a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets.
Guidance from Outside Professionals Mr. Blackburn has sought legal assistance and advisors to develop the Seven Elms Resort concept. Steve will maintain an active management involvement in every aspect of daily resort operations.
This plan reflects his vision. The business of Seven Elms Resort, Inc. Management is soliciting commercial finance partners who share its vision and desire to participate in this exciting business opportunity in the resort community of Benzie County, Michigan.
The integration of these disciplines results in extensive and innovative services, set in a unique Prairie Style surrounding for our prospective guests.
Ideal Property Location The preferred location is a acre parcel with 8 acres of woods. Each room has individual climate control, direct-dial phones, and televisions. The grounds are beautifully landscaped. The motel is located in the motel district of Benzie County and is situated on 9.
Approximately 7 of the 9. This facility consists of one building, built in two phases: The motel has a partial basement and includes a laundry room with two washers and two dryers.
The exterior is cedar and the roof is pitch and pebble. The building is seated on a poured concrete and a concrete block foundation. Interior walls are concrete block and drywall.
The flooring is carpet and ceramic tile. There are casement windows and wood storms and screens. There is a basement area under the living quarters and a portion of the motel. Other improvements include a 2-car garage with 2 electric door openers. Land improvements include a blacktop driveway and parking lot with 23 parking spaces, concrete sidewalks, a lighted tennis court, street signage, and beautiful landscaping with a mature variety of trees and shrubs.
Mechanical systems include five gas hydropic, two gas forced air furnaces, electric baseboard heat, individual heat, and central air for each unit; gallon hot water heater, amp electrical service, intercom system, two central vacs, water softener, sump pump, 4-camera security system, cable television, smoke alarms, and telephone system.
Company Business Plan Objective This business plan serves to detail the direction, vision, and planning to achieve our goal for providing superior and comprehensive hotel and lounge services. Our plan objectives are: Combined with an on-site lounge, a grilled food service, an indoor and outdoor pool bar, and a morning continental breakfast offering, we shall differentiate ourselves by becoming a "boutique style" resort versus simply another motel.
SinceSteve has had extensive experience in creating and managing organizations for environmental and economic development-oriented companies involved in nationwide projects.Improve your brand performance by developing a deeper understanding of your brand, target and communications.
Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years. We have now placed Twitpic in an archived state. Your organization is gearing up to launch a new product or service, or enter a new market.
You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. differentiated marketing A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
What market events could have the most damaging effect on the private debt market and when company defaults start to rise, who will be most exposed? MARKET SEGMENTATION STRATEGY: HILTON HOTEL MARKET SEGMENTATION STRATEGY: HILTON HOTEL Executive Summary The hotels industry in any part of the world operates in a delicate yet profitable environment.
the service provider can successfully determine the needs, preferences and position of the target market (Liu, ).
Hilton Hotels have.