Jet study case study

Evaluate his performance on the definition of strategic management as discussed in Chapter 4 utilizing the SWOT analysis technique.

Jet study case study

Hire Writer Business functions: They represent Sales and IT business functions. Getable business model was saving money both from streamlined information systems and lean staffing, while offering top-notch customer service at budget prices.

Getable was able to offer low fares by using Information systems to automate key processes such as ticket sales by mostly selling them online and baggage handling, by introducing electronic tags to help track luggage.

Jet study case study

Both initiatives eliminated paper, increased efficiency and lowered costs. Initially, Getable flew only one type of aircraft: This approach enabled the airline to standardize flight operations and maintenance procedures.

Jet Study Case Study Essay Example for Free

Both measures resulted in significant savings. How do its information systems support the business model? Sing a single vendor provided a technology framework where Getable could keep a small staff and favor in-house development of systems over outsourcing or relying on consultants, allowing the company to keep Its costs low.

What was the problem experienced by Getable In this case? Nine airplanes were stranded on the tarmac for anywhere between six and ten hours.

JetBlue Management Case Study Essay Example for Free

Getable waited too long to solicit help for the stranded passengers because the airline figured the planes would take off eventually. What management, organization, and technology factors were responsible for the problem?

Getable did not have a Decision Support System that would purport onerously decision making and focus on unique and changing problems by using information from TIPS, MIS and other external sources.

Under normal circumstances, the lean staff was sufficient to handle all operations and the computer systems functioned well below their capacity.

However, during a radical increase in activity, tasks such as rebooking passengers, handling baggage and locating crew members became impossible. It seems the company did not plan for something like that to ever happen. All systems and business functions focused on performing day-to-day activities.

Getable did not have any enterprise applications that are designed to coordinate multiple functions and business processes. Enterprise systems integrate the key internal business processes of a firm into a single software system to improve coordination, efficiency, and decision making.

Jet study case study

It would allow their Solver and Saber systems to communication more effectively and efficiently. During the crisis, some flight attendants were unable to get in touch with anyone who could tell them what do for three days. The system would help locating the flight crews and off-duty crews and direct them to the correct destination.

The transaction processing systems TIPS used by Getable was not designed to handle a significant increase in activity.

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The principle purpose opts is to answer routing questions and to track the flow of transactions through the organization.

Due to an increased number of phone calls, the system was not able to perform those functions.Jetblue Case Study JetBlue is a low-cost domestic airline in the United States that utilizes a combination of low-cost and value-added differentiation as its market strategy.


From its launch in February to the time of the case, the airline grew to become the 11th largest . Tried + Tested. Featured below are a collection of case studies and testimonials from a wide range of industries.

Read these to find out how companies like yours are using JetBlack dedusting systems to improve health and safety within their facilities.

1. What types of information systems and business functions are described in this case? Information systems: JetBlue’s reservation system used for tracking baggage and scheduling is an example of a Transaction Processing System (TPS) – a computerized system that performs and records the daily routing transactions necessary to conduct .

Investigating further to find a suitable solution for this, it soon became evident that the only provider with these capabilities and support for Tomcat was Excelsior JET.”--Ben Dawson, MSSQLTracker Author, UK. Read the full case study.  A Case Study of JetBlue and Human Resources Management Building any company from the ground up is difficult, but building an airline from the beginning is an enormous undertaking.

From decisions on what routes to fly, the types of airliners to use, and the prices to charge, the founders of JetBlue Airways had their work cut out for them. A case study presentation on Strategic Management in JetBlue airways in book of Strategic Management by Michael A Hitt Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

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