Marketing objectives of fair and lovely

Advent calendar The event aims and objectives Having a very clear set of aims and objectives for your event in terms of what it is to achieve is critical for a host of reasons. It is essential that the aims and objectives of your event are defined and agreed at the outset, although they may also be developed and refined as the project progresses.

Marketing objectives of fair and lovely

Later I found out that it is a serious affair and a not bad idea at all. As I discussed before in one of my blogs, Indian fairness cream market is worth around Rs crores.

But why fairness cream for men? Fair and Handsome made noise in the market for two reasons First it was a shock Secondly the ads were lousy. But it served the purpose. It became the talk of the town.

Marketing objectives of fair and lovely

HLL is using its most famous brand to endorse the new brand. FAL is being used as an endorser to create a positive impression on the potential users.

I foresee that once the volume is achieved, the FAL endorsement will go.

Fair & Lovely: Communicating on a different pitch

But in both these product, the execution of the message is some thing that is not FAIR. It is true that men like to look good, fair and handsome. I feel that contrary to popular belief modern or otherwise men are not shy about trying to look good.

Marketing myopia made them believe that it contained and will contain only shaving products.

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Hence no products for men and it became a self fulfilled prophecy. Since there are no face creams for men, we started using products meant for ladies. My argument is that since men uses soap, shampoo, powder, deo, perfumes, moisturizers, shaving cream, hair gel, after-shave, paste etc, how can one think that he cannot and will not use face creams?

It would have created more impact if Menz Active used subtle message to promote this product. Given a choice, men prefer a macho and sexy product.

If Gillette extends it to face creams, Menz Active will have tough time. Competition is already in the form of Garnier. Menz Active is positioned along the same line as FAL when it was launched. The ad features a stuntman succeeding to become the model after using the brand.

This is a segment that is worth watching. Will Menz Active Change the story?Fair & Lovely is a Unilever Brand having several Global brands. Since Fair & Lovely is launched has been a synonym for skin lightening and became one of the largest consumer product companies in Pakistan, Comprising of a .

May 16,  · The Fair & Lovely case is a good example on how companies can expand its market share through fixing a mistake. The company used advertising and marketing practices that degraded the women’s figure. With a little research it is possible to understand why this approach failure.

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- Brand Relaunch – May - Complete relaunch of Fair and Lovely to the new Multi Vitamin Fairness platform. - Fair and Lovely Kismet Kay Sitaray (Change of Destiny) Scholarship Program – Title: Executive Director at Resource .

Marketing objectives of fair and lovely

Suddenly, the woman takes the makeshift microphone out of the girl's hand. In its place, she plants a tube of Fair & Lovely, much to the surprise of the wannabe commentator. Fair & Lovely is a branded product of Hindustan Lever Ltd. (HLL), and is positioned as a cosmetic cream that lightens skin color.

Fair & Lovely is the top-selling skin lightning cream in India, followed by CavinKare’s Fairever brand. Apr 09,  · "The obstacle to obtaining my dream job was my skin" This is an ad broadcasted in the Middle East to make brown skin become white.

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