Explore how to create value, brand and relationship equity to generate the greatest financial return. Discuss state-of-the-art knowledge about market orientation, innovation, branding, customer loyalty and customer lifetime value. Consumer Marketing Knowing the customer is key to success in the marketplace. Understand and solve consumer marketing problems by applying consumer behaviour and psychology theory.
Introduction to Information Systems. A conceptual study of information systems in organizations.
A survey of information systems concepts will be presented, including a historical perspective of information systems, the structure of the information systems function, an introduction to information systems technologies hardware and softwareapplication planning, system development, end user computing, decision support systems, and the management of information systems resources.
Small cases and application problems which illustrate the concepts studied will be assigned. Credit for this course cannot be counted toward the M. Electronic Commerce and Web Site Design. Addresses the technological aspects of doing business on the Internet, including the technology underlying the Internet, common services required for all electronic commerce such as authentication and electronic payment systems, and the problems associated with some electronic commerce applications.
Examines the principles of Web site design as it relates to electronic commerce. Undergraduate degree in information systems or computer science, or consent of instructor. Broad coverage of technology concepts underlying modern computing and information management.
Topics include computer architecture and operating systems, information retrieval techniques, graphical user interfaces, networks, groupware, computer performance evaluation, efficiency of algorithms, and cryptography.
Hands-on exposure to Internet services, SQL database language, PowerBuilder graphical interface language, and object-oriented programming language. Focuses on managing and improving the delivery of software in organizations, especially projects that include the development of large, multidisciplined systems.
Students are exposed to the tools and techniques used on commercial systems, and will present research on how best to manage information technology projects.
Emphasis on measurement tools for effective managerial planning and control. Examines current, future, and basic technical concepts and related telecommunications operations; explores critical issues of communications and connectivity among information systems from strategic, organizational, and technical perspectives.
An in-depth examination of basic telecommunication terminology and concepts. Topics include signaling, modulation, multiplexing, frequency bands and propagation characteristics, spectral analysis of signals, digital coding, switching systems, OSI models, and traffic analysis.
Fundamentals of Information Assurance. This course examines the principle areas of information assurance. Topics will include protecting networks, intrusion detection, digital forensics, and supervisory control and data acquisition.
Application to business environments will be emphasized. Credit for this course cannot be counted toward the Master of Science degree in Information Technology. Object Oriented Analysis and Design.
Integrates the areas of computer technology, systems analysis, and systems design in designing large-scale systems. A strong introduction to the formalization of the information systems design process is provided.Nov 01, · Research Resources.
A Subject Tracer™ Information Blog developed and created by Internet expert, author, keynote speaker and consultant Marcus P. Zillman, M.S. Gartner is the world’s leading research and advisory company.
We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. ABOUT THE AUTHORS Paul W. Farrisis Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since Professor Farris’s research has produced award-winning articles on retail power.
i Acknowledgements My master thesis is based on the organic consumer research carried out by the Institute for Agricultural Policy and Agricultural Markets in University of Hohenheim, during. Advanced Statistics in Excel Thousands of Worked-Out Examples in Excel In the Chapter, +Page pdf eBook and the Attached Excel Workbook With ALL Examples.
Sep 05, · What are some good thesis topics in marketing? Update Cancel. Answer Wiki. 14 Answers. What are hot topics for my marketing master thesis? MRI scanners or eye tracking technology. Although I love qualitative research, it just takes too long to do and write up. If you want a do-able thesis, get some big data and plug it into JASP, SPSS.