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TOWS stands for Threats Opportunities Weaknesses Strengths — SWOT is simply a rearrangement of these, reflecting the need to assess your current situation and reflect internally ie your strengths and weaknesses before you can look to the future and explore externally opportunities and threats.
Keep reading to find out more. It will help you identify where you need to improve, and more importantly allows you to identify your internal strengths that you can capitalize on to seize your opportunities and thwart any external threats. What are your abilities, skills talents in this area?
Do you have any specialist knowledge in this area? What resources do you have that support this strength? Who can you ask for advice, support or help? What is already working well in this area? What personal behavioural traits do you have that are strengths in this area?
Do your intelligence preferences indicate a strength in this area? What are your main limitations in this area? Are there any resources money, time, help that you don't have that you really need?
What is not working in this area right now? What personal behavioural traits do you have that are weaknesses in this area? Do your intelligence preferences indicate a weakness in this area?
Does your motivational need level according to Maslow indicate a deficiency? What opportunities dreams, wishes, goals have you been considering in this area? What could you improve in this result area for you?
How can you take advantage of your strengths to pursue these? Do you have any weaknesses that may impede these goals? What major change do you need in your life to improve this area? Are there any special tools you can use or develop to help? What external threats changes to income, events, etc could affect you negatively?
How could these affect you? Are you facing any risks in this area if you continue along your current path? What are they — list them all. What would happen if these risks took place? What obstacles or roadblocks are in your way?
Do any of your weaknesses increase the level of these threats or the impact? What strengths do you have that could help you reduce the identified threats?
The outcome you want from the SWOT analysis is a list of: This form of analysis can be used to assess the viability of business cases and ventures, or to compare different technical options. Typical sub-triggers for technical and business SWOT analyses include political, environmental, economic, social, technical, resources and ethics.
And of course, these sub-triggers can form a number of acronyms such as: And so on for weaknesses, opportunities and threats. Achieve your own personal goal setting success!INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 4, ISSUE 04, APRIL ISSN IJSTR© benjaminpohle.com Internal And External Environment Analysis .
References cited. Arrhenius, S. On the influence of carbonic acid in the air upon the temperature on the ground. London, Edinburgh and Dublin Philosophical Magazine and journal of .
PEST Model: Political, Economic, Social and Technology Analysis. The PEST model is decision making model used to measure a market, including competitors from the standpoint of a particular proposition or a business.
When used as a tool, is works well to understand market growth or decline, such as potential and direction for a business.
Introduction to The PESTLE Analysis tool.
PESTLE analysis is a useful tool for understanding the “big picture” of the environment in which you are operating, and the opportunities and threats that lie within it.
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