Earlier this year, we asked Agile practitioners at the UX Conference to share tips or techniques that have contributed to the success of their Agile projects. We received responses from professionals in USA and Singapore.
By Lee Frederiksen, Ph. October 17, Share Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firms seem to struggle with them. Yet we all know that we should do more.
They can be an important part of your content marketing strategy. If done well, they can attract new prospects and help close more business.
Here are some of our favorite tips to make the process easier and much more effective. Involve the client very early. Some clients will shy away from participating and others have firm policies against them. But for many clients, being considered as a case story will be a strong positive.
They can look forward to special treatment and the possibility of increased visibility. This is a huge credibility booster and should be done if at all possible. Yes, there are some circumstances where you cannot for ethical or legal reasons. But for many situations it is possible.
And when you can, it is very helpful. Getting a direct quote from the client is another great way to add believability and credibility to your case story.
This helps make the case study seem more tangible and easier to identify with. Include keywords in the title and body copy. This will help search engines find the case story and spread the word.
Include your identified keyword or keyword phrase both in the title of the case story and times in the copy.
Good stories have a beginning, a middle, and an end. They also have a struggle against the odds and a turning point. If it is too easy, there is no tension or suspense.
Will it work or not? While we are not suggesting turning your case stories in literature, a little bit of old fashion story telling will go a long ways toward increasing reader interest and engagement.
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And most importantly, show results and that you were able to deliver on your promises. Even a few numbers help. Often overlooked, this is a great way to communicate a setting or give you a quick feel for a client.18 writing tips to get started as you preserve and record your family's important stories and your personal memories with confidence.
Richard Branson is one of the most successful businessmen in the UK, starting out with a magazine, a record company and now moving into space tourism. Here he gives his top 10 tips for success. Today, I’m sharing one of the oldest and most popular posts on Writing Forward.
This one dates back to , but it’s still one of the most-visited posts on the blog and one of my favorites. I hope you enjoy these writing tips and find them useful!
Brian Clark over at Copyblogger has issued a. How to Write a Non-Fiction Book: 10 Crucial Steps. Have you ever thought about writing a non-fiction book? Maybe you’re worried that you need to be an “expert”, or [ ].
Your handmade jewelry descriptions have to persuade someone that your jewelry is worth buying. And just making a list of materials just doesn't go very far.
That's why spending time to hone your description is so important to your ultimate longterm success. Writing isn’t easy, and writing a good story is even harder.
User stories are probably the most popular agile technique to capture product functionality: Working with user stories is easy. But telling effective stories can be hard. The following ten tips help you create good stories. As its name suggests, a user story describes how a customer or user employs. Today, I’m sharing one of the oldest and most popular posts on Writing Forward. This one dates back to , but it’s still one of the most-visited posts on the blog and one of my favorites. I hope you enjoy these writing tips and find them useful! Brian Clark over at Copyblogger has issued a. Realistic dialogue written well can advance a story and flesh out characters while providing a break from straight exposition. Writing realistic dialogue does not come easily for everyone, though, and few things pull a reader out of a story faster than bad dialogue.
I used to wonder how Pixar came out with such great movies, year after year. Then, I found out a normal Pixar film takes six years to develop, and most of that time is spent on the story.